Hot Take: Farmers Markets aren’t just Retail. They’re Infrastructure.

When most people think about farmers markets, their minds go straight to the products they can purchase there. They may associate their neighborhood market with fresh produce right from the source, homemade baked goods, or hand-poured candles. There is nothing wrong with that association. After all, a farmers market is genuinely one of the best […]
How to Optimize Your Farmers Market Booth Layout for Better Foot Traffic (Whatever Shape You’re Working With)

It’s 7:45 on a Saturday morning. Your vendors are set up, the coffee is hot, and shoppers are already trickling through the gate. Everything looks great, until you notice what always happens: they walk straight through, buy from the two or three booths they already know, and leave in under 20 minutes. It doesn’t matter […]
How to Stop Spending 30 Hours on Vendor Booth Assignments (And Use Software To Do It in Minutes)

If you’re a farmers market or pop-up market manager, booth assignment day probably looks something like this: A color-coded spreadsheet. A handful of sticky notes. A Canva map you’ve rebuilt three times. And somehow — despite all that effort — you still end up with two competing food vendors back-to-back and a vendor texting you […]
Why 100% Vendor Adoption of Your Event Software Matters

And why market managers are making the switch to Hivey Running a successful market or event isn’t just about curating the right vendors — it’s about keeping them. And keeping them starts with giving them tools they actually want to use. Yet, time and again, market managers invest in event management software only to find […]
Stop Chasing Vendor Payments: How Hivey’s Season Pass Transforms Farmers Market Billing

If you’re still emailing vendors, texting payment reminders, and juggling spreadsheets to track who’s paid — there’s a better way. Here’s what modern vendor payment management looks like. Ask any farmers market manager what their least favorite part of the job is, and there’s a good chance collecting vendor payments is somewhere near the top […]
5 Traits of Successful Event Hosts (and How to Become One)

Hosting an event that people actually talk about afterward? That’s no small feat. Whether it’s a conference, workshop, community meetup, or live show, successful event hosts make it look effortless — but behind the scenes, there’s strategy, planning, and a whole lot of heart. If you’ve ever wondered what separates the great hosts from the […]