It’s ten days before market day and you’re staring at a spreadsheet with three columns you dread: “Has COI,” “Needs COI,” and the honest one, “No idea.” If that sounds familiar, you’re not disorganized… you’re just doing a job that was never built for one person to track alone.
Vendor insurance requirements rarely get the spotlight. They don’t show up on a flyer or a social post. But they’re the thing standing between a smooth market day and a very stressful one.
Today, that part of your job gets a lot lighter.
Introducing Embedded Insurance, Built Right Into Hivey
We built Hivey to bring the scattered pieces of event management into one place: applications, payments, booth maps, vendor comms, and now, insurance.
We’re excited to announce a new partnership with Vertical Insure, bringing Exhibitor and Vendor Liability Insurance through ViCoverage directly into your Hivey dashboard.
Here’s what that means in practice: Vendors who need liability coverage can now purchase it as part of the same application flow they already use in Hivey. No separate portal, no third party login, no extra step outside the workflow. And vendors who already carry qualifying coverage can simply upload their COI right where they’d normally submit their documents.
For you, that translates into a much simpler answer to the question “who’s actually covered?” Instead of chasing it down vendor by vendor, you can see it in one place.
“Before this, you had to email every approved vendor individually to get their COI, then track expiration dates on top of that if you needed additional insured status or you’re running a recurring event like a farmers market. For 50+ vendors, that was days to weeks of work. Now vendors just upload their document or purchase coverage directly to my requirements, it gets scanned for accuracy, and they’re marked compliant — all we’ve done is approve them in the system. What used to be a full-time admin task now takes about 30 seconds.”
— Tyler Rowland, Found and CEO, Hivey
Why Vendor Insurance Requirements Are So Hard to Manage
Between applications, payments, and booth assignments, you’re also expected to verify that every vendor carries the right liability coverage. In practice, that usually means:
- Emailing vendors individually to request a Certificate of Insurance (COI)
- Following up when the file doesn’t come through, or comes through wrong
- Manually cross referencing coverage against your vendor roster
- Finding gaps the week of the event, when it’s too late to fix them
None of that reflects how well you run your market. It reflects how many moving pieces one person is expected to hold together with email threads and good intentions.
What This Partnership Means for Your Vendor Insurance Requirements Going Forward
- Vendors can purchase liability coverage during the application process
- Vendors with existing coverage can upload their COI directly
- You get one centralized view of who’s covered
- Less last minute scrambling as market day approaches
Ready to Simplify Vendor Insurance Requirements?
Exhibitor and Vendor Liability Insurance, in partnership with ViCoverage, is available directly in your Hivey dashboard, starting October 1, 2026.
Curious what a lighter, more organized market season could look like? Hivey was built for exactly this.
Sign up to get started.
