CASE STUDY: From Operational Chaos to One Unified System. How a Multi-Market Operator in Indiana Streamlined Vendor Management with Hivey

If your market operations still live across forms, spreadsheets, and inboxes — you’re not scaling. You’re managing chaos. That’s where most multi-market operators end up. The first market is fine. The second one stretches things. By the third, you’re holding a duct-taped backend together with sticky notes, browser tabs, and the kind of hope that […]
Where Did All the Vendors Go? The Farmers Market Recruitment Slump in 2026 (And What Managers Can Do About It)

It’s 9pm on Sunday. You’re at the kitchen table, laptop open to a vendor application spreadsheet, and the math isn’t mathing. You have 18 confirmed vendors for 30 spots. The market opens in six days. If this scene feels uncomfortably familiar, here’s the first thing you should know: it’s not just you, and it’s not […]
It’s Application Season: 5 Ways to Attract Better Vendors At Your Farmers Market This Season

Application season is here, and if you’re like most farmers market managers, you’re fielding inquiries from vendors of all kinds. But here’s the thing: not all vendors are created equal. The best vendors—the ones who show up consistently, engage with customers, and elevate your entire market—are selective about where they invest their time and energy. […]
You Posted “Vendor Applications Open” on Instagram. Now What?

You hit publish. Your carefully crafted Instagram post announcing “Vendor Applications Now Open” is live, complete with vibrant photos from last year’s market and all the essential details in your caption. Within minutes, the likes start rolling in. Comments flood your notifications. DMs ping constantly. Then reality hits: “How am I actually going to manage […]
Marketspread vs. Hivey: Why Hivey is the Smarter Choice for Market Management Software

Whether you’re an event organizer or a market manager, searching for tools to streamline vendor applications, payment processing, booth assignment, and overall vendor communication, you’ve likely come across Marketspread. In fact, many event planners who discover Hivey tell us they’re either currently using Marketspread or are strongly considering it. But once they try Hivey, the […]