If you’re a brewery or winery that runs a regular food truck schedule, you already know how much value the right lineup can bring. A great truck can pack your taproom, keep guests around longer, and turn an ordinary Thursday into a weekly tradition.
But here’s the catch: if your schedule isn’t managed well, it could be quietly draining your time and your profits.
Here are 5 sneaky ways your food truck lineup might be costing you money:
1. Hours Buried in Spreadsheets and Emails
You didn’t open a brewery to spend your best business hours chasing down vendors and updating spreadsheets. Yet, that’s the reality for most event hosts. Every extra hour you’re scheduling trucks is an hour not spent brewing, serving guests, or building community.
2. Same Trucks, Same Crowd
Rotating the same handful of vendors week after week might feel easy, but it doesn’t keep guests excited. If your events start to feel repetitive, regulars lose interest and new guests have no reason to check you out. A stale lineup means missed revenue opportunities.
3. Last-Minute Planning = Missed Promotion
When your schedule is finalized at the last minute, there’s no time to create buzz. Guests love planning their nights out — and if they don’t know who’s serving at your taproom until the day of, chances are they’re going somewhere else.
4. Miscommunication With Vendors
Food trucks showing up late, canceling last-minute, or bringing the wrong setup doesn’t just frustrate your staff — it costs you sales. Guests come hungry, and if they don’t find food, they’re out the door.
5. No Long-Term Strategy
The best lineups aren’t just about filling slots. They’re about curating an experience that builds loyalty and drives repeat traffic. Without a bigger picture plan, you’re stuck reacting week-to-week instead of creating events that consistently grow your bottom line.
The Fix: Smarter Scheduling with Hivey
Your food truck lineup should work for you — not against you. The right tools make it easy to keep schedules fresh, communication clear, and promotion on point, so your events don’t just fill seats, they fuel growth.
That’s where Hivey comes in. One dashboard to manage applications, confirm bookings, and promote your lineup — giving you back your time and turning your food truck schedule into a revenue driver.
