Why We’re Building Hivey Marketplace: Giving Food Trucks a Better Way to Book

Donut food truck serving late night guests

If you’ve ever tried to book food trucks for an event—or if you are a food truck hustling to fill your calendar—you already know: the system is broken.

Multiple booking sites that over-promise and under-deliver. DMs that go unanswered. Facebook groups that feel more like a free-for-all than a reliable booking channel. Half the time, you’re chasing leads that don’t pan out. The other half? You’re overbooked and overwhelmed with last-minute changes.

We’ve lived this problem from both sides of the table—event hosts scrambling to find trucks, and vendors trying to figure out if the event they just drove an hour to is even worth it.That’s why we’re passionate about building Hivey Marketplace. And we’re taking you along for the ride with us.

What Is Hivey Marketplace?

Hivey is a centralized platform designed to connect food trucks and event hosts quickly, clearly, and with confidence. It’s not just another directory—it’s a matchmaking tool built to streamline communication, eliminate wasted time, and help both sides book with certainty.

We’re focused on quality, not chaos. No more buried emails or awkward texts. With Hivey, vendors can browse legit event opportunities, and hosts can find trusted food trucks that fit their vibe, logistics, budget, and event size.

Our “Aha” Moment

The idea for Hivey started on the ground—literally—in parking lots and breweries, at farmers markets and community nights. We noticed how often event organizers were frustrated by no-shows, and how often food trucks rolled up to events that didn’t deliver.

We kept hearing the same things:

“I wish there was an easier way to fill my calendar with real events.”
“I’m tired of chasing leads that go nowhere.”
“We had trucks cancel on us at the last minute again.”
“We need a better way to manage this stuff.”

So we stopped waiting for someone else to solve it—and decided to build the solution ourselves.

Building for the Hustlers, the Dreamers, and the Doers

Hivey isn’t just for big-name festivals or fully booked trucks. It’s for the family-run BBQ rig, the first-time taco cart, the brewery hosting weekly music nights, the farmers market volunteer juggling logistics.

We see you. And we’re here to make it easier for you to do what you do best—feed your people and build community.

What’s Next

We’re just getting started. We’re rolling out early access to vendors and hosts who are ready to ditch the DMs and book better gigs, faster.

If you want in, now’s the time.

👉 Join The Waitlist

Let’s build a better food truck ecosystem—together.
Because great food and great events deserve better than chaos.

PS If you are a food truck owner or event host passionate about solving these industry problems alongside us, please reach out to hello@hivey.io. We are always looking for go-getters to connect with and learn from.

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