Running a brewery is about more than great beer—it’s about creating memorable experiences that keep your community coming back week after week. Hosting unique, crowd-pleasing events can boost taproom traffic, introduce your brand to new customers, and deepen customer loyalty.
If you’ve already tried the usual trivia nights and live music, this list will give you 30 fresh event ideas—spanning food pairings, entertainment, seasonal themes, and more—that will set your brewery apart.
Food-Driven Brewery Events
Taco Tuesday Takeover – Partner with rotating taco trucks for variety each week.
Burgers & Brews Night – Pair a juicy local burger truck with your flagship IPA.
BBQ & Beer Saturdays – Bring in an outdoor smoker and a live bluegrass band.
Dessert & Draft Pairings – Think donuts with stouts or cheesecake with porters.
Seafood Night – Lobster rolls in the summer, chowder in the winter.
Hivey Highlight: Post recurring food truck slots and let vendors claim them instantly—no chasing trucks down.
Entertainment Nights
Trivia Tuesdays – Team up with a local trivia host for mid-week buzz.
Comedy Night – Showcase up-and-coming comedians from your community.
Open Mic & Jam Sessions – A low-key way to feature local musicians.
Karaoke Throwdowns – A guaranteed crowd-pleaser for mid-week fun.
Live Sports Viewing Parties – Create themed beers and specials for the big game.
Hivey Highlight: Use Hivey’s scheduler to prevent double-bookings and keep recurring vendors locked in.
Seasonal & Holiday Themes
Oktoberfest – Break out the steins, pretzels, and polka.
Winter Warmers Festival – Comfort food trucks paired with big stouts.
Holiday Wreath-Making – Partner with local crafters for a creative night.
Holiday Market Nights – Host vendors selling gifts while you pour mulled beer.
Spring Beer & Blooms – Team up with local garden centers for a floral-inspired event.
Hivey Highlight: Publish seasonal event calendars on Hivey so vendors can grab spots months in advance.
Community Engagement
Charity Pint Nights – Donate $1 per pint to a local cause.
Adopt-a-Pet Day – Invite animal rescues and let pups steal the show.
Local Artist Showcases – Feature live painting or rotating art exhibits.
Neighborhood Block Party – Combine food, games, and beer specials.
School Spirit Nights – Fundraisers for local teams or student groups.
Hivey Highlight: Keep your entire team informed by syncing Hivey events to your Google Calendar.
Experiential & Interactive Events
Beer Yoga – A Sunday morning session before the taproom opens.
Paint & Sip – Easels, brushes, and a pint in hand.
Brewer-for-a-Day – Offer limited sign-ups for hands-on brewing.
Guided Beer Tastings – Led by your head brewer for a deeper dive.
Homebrew Competition – Let customers submit entries and vote.
Cornhole Tournaments – Prizes from local sponsors add extra fun.
Board Game Nights – Perfect for rainy afternoons.
Speed Friending / Singles Nights – Icebreaker games + pints = connections.
Escape Room Pop-Up – Partner with a mobile escape game company.
Silent Disco – Multiple DJs, wireless headphones, and plenty of dancing.
Hivey Highlight: Automate the details—QR codes, menus, vendor reminders—so you spend more time pouring beer and less time stressing.
How to Promote Your Brewery Events
Share across social media platforms with engaging visuals.
Send a quick reminder email to your customer list.
Post on local community boards, event calendars, and Facebook groups.
Tag vendors, entertainers, and partners so they amplify your reach.
Use Instagram Stories or TikTok day-of for last-minute buzz.
Hivey Highlight: Share your custom Hivey URL on social to attract the right vendors in one click.
New Hivey Features!
Hivey makes brewery event planning seamless, and we’re rolling out exciting new tools to make it even easier:
- Google Calendar Sync: Keep your taproom team in the loop with automatic event syncing to your teams’ Google Calendar.
- Automated QR Codes: Share weekly menus on tables without re-printing every night.
- Month-View Planning: Plan multiple events at once with a big-picture calendar view.
- Expansion into Canada: Hivey is now supporting breweries and mobile vendors across North America.
Your brewery deserves to be the go-to community hub. With Hivey, you can plan smarter, promote better, and fill your taproom every night.
Learn more and book a free demo: https://hivey.io/brewery-events/#brewerydemobook
Which of these brewery event ideas will you try first?
